Elevating Executive Networking: A Bespoke Perfume Bar Experience at Barragunda Estate

There are moments in business that quietly recalibrate how you think.

Recently, Unique Parfum was invited to a private C-level executive networking event at the stunning Barragunda Estate on the Mornington Peninsula. Speaking directly with leaders from sectors as diverse as energy, technology, and retail was a masterclass in leadership. Their clarity, depth of experience, and perspective were genuinely inspiring—reminding us that the most impactful experiences are built on substance and intentionality.

A Fragrance Menu Inspired by the Mornington Peninsula

For this event, we wanted the sensory experience to feel deeply connected to the land. We tailored our Parfum Bar menu with notes inspired by the Mornington Peninsula, allowing the natural beauty of the Victorian coastline to reflect in the scents.

Guests were given the opportunity to craft their own French-made fragrance on the spot. By presenting these perfumes under elegant glass cloches, we allowed executives to explore the scents at their own pace, creating a "quiet luxury" moment in a high-energy networking environment.

Why a Bespoke Perfume Bar Works for C-Suite Activations

In a room full of introductions, a bespoke fragrance station acts as more than just a gift; it is a shared experience. We saw guests comparing blends and discussing preferences, using scent as a natural icebreaker.

For high-level leadership events, the details matter. Our setup featured:

• Localized Scent Profiles: Fragrance notes that mirrored the coastal and botanical essence of the Mornington Peninsula.

• Personalized Craftsmanship: Each bottle was mixed on-site, providing a tactile connection to the brand.

• Custom Branding: Labels designed to align with the event’s aesthetic, ensuring the final product felt like a seamless extension of the host's brand.

The Power of Sensory Networking at Barragunda Estate

Barragunda Estate is a venue that speaks directly to the land, and our goal was to ensure the Unique Parfum experience felt just as grounded. When you combine a world-class venue with a sensory activation, you create an anchor for memory. Long after the conversations in the energy or tech sectors have ended, the scent created that evening will remain a tangible reminder of the connections made.

Planning a Luxury Event in Australia?

Whether you are hosting an executive retreat, a brand activation, or a private corporate gala, Unique Parfum specializes in creating elevated, memorable moments. We bring the art of French perfumery to Australia’s most prestigious venues, from Sydney to you.

Ready to bring a sensory edge to your next activation? Contact us today to discuss a custom perfume menu for your upcoming event.