STEADFAST - GOLD COAST
SEDGWICK
Turning Foot Traffic Into Connection
A reason to stop, stay and connect.
At the Steadfast Convention, Sedgwick needed more than a standard expo booth. In a busy conference environment, the goal was to create a stand that felt active, welcoming and worth stopping for.
We built an interactive parfum bar where delegates could explore scent and create a personalised fragrance. The experience removed the pressure of a typical sales interaction and replaced it with curiosity, creativity and conversation.
As guests gathered around the bar, the stand developed its own momentum. People stopped because other people were stopping. The activation created energy on the floor, gave the Sedgwick team a natural way to connect with delegates and left guests with a branded memory they could take home.
“It drew our crowd in and gave us the opportunity to speak to people while they were waiting for their experience. We were able to definitely get a lot of leads.”
Claire O'Hannessian
Chief Client Officer, Sedgwick
We design custom perfume bars for corporate events and brand activations and for conventions and trade shows across Australia.
create an event they will never forget
Tell us more about your next event, and we will bring it to life.