Boisee
Dry woods and amberwood, with sandalwood and cedarwood for a natural unisex base.
4BC Brisbane x Unique Parfum
EAU DE QLD
Afternoon Storm, bottled for Queensland Day. A custom eau de parfum built around wet stone, dark sand, coastal air and the electricity before summer rain.
Final scent direction
Afternoon Storm
The final product landed as EAU DE QLD, a 4BC Brisbane labelled fragrance with a storm-led brief: atmospheric, wearable and recognisably Queensland.
The bottle
4BC Brisbane on the label. Queensland in the scent.
A slim custom eau de parfum bottle with black cap, pale gold juice, Queensland outline artwork and the finished product name: Afternoon Storm.
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Oud Tobacco
Warm woody spice, lavender, tobacco and oud for a richer smoky center.
Dark Sand
Earthy woods, frankincense, sandalwood and oud for the stormy grounding finish.
The brief
An afternoon storm, made for radio
The original direction was an afternoon summer storm, with a clean petrichor character that still felt wearable for both men and women.
After sampling, the 4BC team shaped the concept into the finished Afternoon Storm product: stormy, coastal, grounded and ready for Queensland Day airtime.
Campaign snapshot
Created with 4BC for Queensland Day
Sample fragrance kits sent to the 4BC team.
Final scent choice confirmed after the team revised the storm direction.
On-air interview and credit line activity began around the scent.
Finished bottles received ahead of Queensland Day.
Custom fragrance activations