SYDNEY & melbourne
Samsung B2B Connect
Samsung was launching new retail technology to its partners and clients. We turned the perfume bar into a working mini store to show it off.
A perfume shop built to sell Samsung
Samsung B2B Connect had one job: introduce new products to Samsung's partners and clients, with e-paper displays for retail front and centre. Rather than put a perfume bar next to the tech, we built the tech into the perfume bar.
The bar was set up as a mini retail store. E-paper screens advertised the fragrances, exactly as a shop would use them, and a mock checkout counter let guests "pay" for their perfume using Samsung's checkout software. Guests did not just hear about the products. They used them.
Across five sessions in Sydney and Melbourne, guests chose from 24 scents and blended a fragrance of their own, finished with a Samsung-branded label. More than 400 bottles went home, each one a reminder of the night the retail tech worked on them first.
We design custom perfume bars for corporate events and brand activations and for conventions and trade shows across Australia.
create an event they will never forget
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