ADX Sydney · ICC Sydney
BANK OF QUEENSLAND
For BOQ Specialist at ADX Sydney, we turned a convention stand into a fragrance experience that pulled in delegates, captured leads and left them with something to remember the brand by.
Lead capture experience
At ADX Sydney, one of Australia's largest dental conventions, BOQ Specialist needed more than a stand. In a busy exhibition hall, the challenge was to give delegates a reason to stop, take part and connect with the brand.
We designed a custom parfum bar that worked as both an experience and a lead capture system. Guests scanned a QR code, entered their details and received a digital token to redeem at the bar. From there, they created a personalised fragrance in just a few minutes, finished in a branded BOQ bottle.
The result was a booth that stayed busy throughout the event. With 900 custom perfumes created and a continuous flow of delegates, the activation transformed attention into action. Guests did not just walk past the brand. They stopped, engaged, shared their details and left with something they had personally made.
“Everything was handled with such care and professionalism, and the final result was honestly fantastic.”
Emerson Martins
Event Marketing Manager, Bank of Queensland
We design custom perfume bars for corporate events and brand activations and for conventions and trade shows across Australia.
create an event they will never forget
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