

The Calile Hotel - BRISBANE
REMAX DIAMOND EVENT
For the RE/MAX Diamond Event, we created a premium parfum bar designed for a room of top-performing agents, giving each guest a personal fragrance experience and a one-of-one branded keepsake.
A SCENT OF RECOGNITION
RE/MAX wanted an experience that felt worthy of the Diamond Event. The audience was made up of high-performing agents, so the activation needed to feel elevated, considered and personal.
We designed a fully branded parfum bar inside The Calile Hotel, complete with custom signage, branded bottles and a curated fragrance menu. Guests sat with the team, explored different scent directions and created a perfume unique to them.
The experience gave the event a natural centrepiece. It encouraged conversation, created dwell time and gave every guest a premium object they could keep using after the event. Rather than leaving with another generic gift, each attendee walked away with something they had made themselves.








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