Collective Business Forum · Sofitel Sydney

NAK Hair

A signature scent for every salon team at NAK Hair's Collective Business Forum. 180 guests served in one hour, without anyone feeling rushed.

A Signature Scent for Every Salon

NAK Hair brought more than 200 members of its Professional Collective to Sofitel Sydney for two days of education and business thinking. The brief: an experience that could move quickly, feel premium and still give every guest something personal.

So instead of one perfume per person, we built the experience around the salon teams. Each team chose from a curated fragrance menu and blended one signature scent together. We then reproduced that blend for every member of the team.

That format let us serve 180 guests in a single hour within a tight event schedule. Every bottle went home carrying a salon's name, a team's choice and a moment shared at the forum.

Unique Parfum Event

create an event they will never forget

Tell us more about your next event, and we will bring it to life.

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