NAK Hair brought together salon groups from across Australia for its Collective Business Forum. The challenge was to create an experience that could move quickly, feel premium and still give every guest something meaningful.

Instead of asking each person to create an individual perfume, we designed the experience around the salon teams. Each group collaborated on one signature scent, choosing from a curated fragrance menu before their final blend was reproduced for every member.

The format allowed the parfum bar to serve a large audience within the event schedule while keeping the experience personal. Every bottle represented a salon, a team and a moment shared at the forum.