5 MARTIN PLACE & 121 CASTLEREAGH, SYDNEY
CBUS PROPERTY
For NAIDOC Week 2026, we ran two perfume bars across two Sydney towers, built around a scent collection we created from scratch and donations to the Aboriginal Literacy Foundation.
A collection with purpose
Cbus Property wanted its NAIDOC Week program to do more than mark the week. Across 5 Martin Place and 121 Castlereagh on 8 July, the activation needed to draw tenants and visitors in, then turn that attention into real support for the Aboriginal Literacy Foundation, which provides literacy programs, tutoring and book distribution for Indigenous young people.
For the occasion, we designed a collection from scratch. Scents of Australia brought twelve Australian-inspired profiles together into six finished blends, each named with a word from Dharug and the Sydney Language: Guwiyang for fire, Yanada for moon, Guwing for sun, Dangara for dance and Budyari for good or beautiful. Every pairing was built to match its name. Budyari brings lime breeze together with lavender canopy, while Buruwa layers morning mist over ceremony.
Six cloches sat on each bar, one for every blend. Guests lifted them until they found the scent they were drawn to, then scanned a QR code and donated directly to the Foundation, with the fragrance as their thank-you. Each tower had its own bar design by Deck the Halls Styling.
Every donation went straight to the Foundation. Every guest left with a scent named in the language of the land the towers stand on, and a reason to remember the day each time they wear it.
We design custom perfume bars for corporate events and brand activations and for conventions and trade shows across Australia.
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