InterContinental Sydney & Crowne Plaza Melbourne
IHG Showcase
A personalised fragrance bar for IHG Showcase 2026, across InterContinental Sydney and Crowne Plaza Melbourne. Up to 300 guests created a scent of their own.
A SENSORY SHOWCASE
IHG Showcase 2026 brought clients, colleagues and partners together to share ideas and preview what is ahead for the IHG network. The brief asked for something beyond standard corporate hospitality: tactile, personal, and worth talking about in the room.
What we created
A personalised fragrance bar, run at InterContinental Sydney and Crowne Plaza Melbourne. Guests explored 24 French-made fragrances, chose up to three and blended their own scent to take away. Each interaction took two to three minutes, so the bar kept moving without anyone feeling rushed.
Branded down to the cloche
Everything carried InterContinental branding: the cloches used to discover each scent, the dispenser bottles guests poured from, and the finished bottles, labelled in gold foil. The bar read as part of the showcase, not a supplier stand next to it.
The outcome
Up to 300 guests left with a fragrance they had made themselves, and the bar became a natural meeting point between guests, hotel representatives and event decision-makers. The IHG team's feedback was strongly positive.
We design custom perfume bars for corporate events and brand activations and for conventions and trade shows across Australia.
create an event they will never forget
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