SYDNEY OPERA HOUSE
VISIT CALIFORNIA
A custom fragrance experience inspired by California’s 12 regions. Guests explored the Golden State through scent and created a personalised perfume to take home.
CALIFORNIA, BOTTLED
How do you introduce a destination through scent? That was the brief for Visit California's travel industry and media event at the Sydney Opera House.
Twelve regions, twelve scents
We built the fragrance collection around California's 12 regions, each with its own name and direction. GLOW captured the glamour of Los Angeles County. COAST took San Diego's easy beach character. CRISP drew on the alpine air of the High Sierra, HAZE on the San Francisco Bay Area, MISTY on the North Coast and WILD on Shasta Cascade.
The scents were designed to work together, so guests could start from a place they loved, or a note they liked, and blend from there.
A Golden State scent of their own
Our team guided each guest through the collection and helped them find a direction. California was the shared starting point, and every bottle ended up different. For a room of travel and media people, it turned the destination story into something they did with their hands, not just something they heard.
Branded from bar to bottle
The artwork ran across the bar frontage, the fragrance dispensers, the bottle labels and the signage, including an arched scent menu and a California panel. Visit California and Gate 7 shaped the destination narrative. We designed the fragrance experience and brought it to life.
Have a story to tell through scent?
We design custom perfume bars for brand and destination activations across Australia. Tell us about your campaign and audience, and we will show you how it could translate into fragrance.
We design custom perfume bars for corporate events and brand activations and for conventions and trade shows across Australia.
create an event they will never forget
Tell us more about your next event, and we will bring it to life.